Author Archives: Jon Whitehead

Businesses use videos for various purposes, from training employees to engaging their target audiences with educational content. According to Wyzowl, 91% of businesses use videos for marketing purposes, and 90% of those who use videos claim they deliver a good return on investment (ROI). To host and stream these videos, businesses can either use free […]

Being a content creator nowadays often requires you to tackle multiple challenges thrown your way at once. In order to stand out, you must be an entertainer, a teacher, a conversationalist, and even a DJ for your audience. On the other hand, live streaming is a different kind of animal. While publishing a piece of […]

The consumption of traditional television has been on a decline in the last decade, and the ratings speak volumes about that. It is increasingly being replaced by Internet content, such as YouTube and various online streaming services and OTT platforms. OTT full form allows viewers to directly influence the content they consume, depending on their […]

Broadcasting has been around for a long time as one of the key ways of transmitting information to the masses. It is commonly used in radio and traditional television, and with broadcasting, it is possible to send the same message to the homes of many recipients. On the other hand, multicasting is a new wave […]

There is no question whether over-the-top (OTT) content streaming is the future of media consumption – we can already see its dominance over traditional distribution models. As successful as some of these OTT content streaming platforms, such as Netflix and YouTube, are, there is no one clear-cut way to approach OTT monetization. Before we dive […]