Author Archives: Jon Whitehead

When the COVID-19 pandemic hit about five years ago, conference organizers across the globe were forced to postpone their events, sometimes indefinitely. As a way of adapting to the changing times and to keep up the efficiency, they started live streaming conferences and virtual meetings.  Now that the pandemic has passed, the era left behind […]

Online video streaming is more popular than ever. Businesses, schools, and other professional organizations are tapping into this growing trend to connect with their audiences in a way that is convenient and effective. In order to host professional-grade video content, broadcasters must leverage the support of a professional streaming solution. Dacast is a solution that […]

Entertainment is steadily moving forward from scripted television and endless commercials. They want to watch real people with bigger-than-life personalities, and live streamers give them what they want. Recent numbers show how live streaming accounts for a massive 23% of total viewing time globally. Furthermore, it’s estimated that the market will grow to more than $3 […]

Any marketer will tell you video isn’t just content; it’s a currency. For businesses and influencers, an effective video promotion strategy can drive consumer engagement and retention, which ultimately leads to higher conversions and revenue.  With 82% of all internet traffic projected to be video by the end of this year, mastering video marketing is […]

Video conferencing platforms have become essential tools for organizations worldwide. Zoom, one of the most widely recognized platforms, experienced explosive growth in 2020, with its value increasing by 383%. Statistics gathered at the top of 2025 from Zoom’s FY 2024 Earnings Report, indicate that the company has reached 7 million paid Zoom Phone seats—up from […]